You might think to yourself, how do two guys from the completely other side of the world end up teaming up to Co-Found an Influencer Marketing Agency…. and to be honest, we don’t blame you one bit!

In 2023, Gili was visiting the UK and stopped off in Glasgow, where he stayed with some friends he met travelling. After one of Gili’s friends posted him on her Instagram story, Toby reached out to Gili’s friend, and within 5 minutes Gili and Toby were messaging each other.

Later that night, in an impromptu decision, Gili and Toby caught up and instantly connected.

The following day, Gili left Scotland but remained in good contact with Toby. So much so that Toby one day had a eureka moment. An idea. A bright spark identifying a gap in the market for a boutique influencer management agency that is small enough to understand brands and creators, but big enough to provide outstanding value.

Later that week, Keter was born.

Navigating crazy distances and time zones, Keter operates completely online. To date, we’ve partnered with multiple creators and consulted a number of brands on running successful campaigns!